Olive Young is South Korea’s leading health and beauty store, operated by CJ OliveNetworks, a subsidiary of the CJ Group. Since its launch in 1999, Olive Young has become the go-to destination for everything related to personal care, skincare, makeup, health supplements, and lifestyle essentials.
Known for its trendy image and curated selection of products, Olive Young plays a major role in shaping K-beauty trends both domestically and globally. Whether you’re looking for the latest Korean skincare innovations, cult-favorite makeup products, or wellness supplements, Olive Young offers a wide variety of items tailored to different needs and preferences.
One of the brand’s biggest strengths is its strong retail presence. With hundreds of stores across South Korea, including major cities like Seoul and Busan, Olive Young is highly accessible to locals and tourists alike. Most stores are well-lit, easy to navigate, and designed to encourage browsing. In recent years, Olive Young has also grown its online presence through its e-commerce platform, which features exclusive online-only deals, global shipping, and curated K-beauty collections.
Beyond just being a beauty store, Olive Young promotes a holistic lifestyle. The store often carries eco-friendly, vegan, and cruelty-free brands, and frequently collaborates with influencers and dermatologists to provide beauty tips, skin consultations, and seasonal product guides.
What truly sets Olive Young apart is its ability to stay ahead of trends. It quickly introduces new indie and emerging brands, alongside established Korean favorites such as Dr. Jart+, Some By Mi, Beauty of Joseon, and Round Lab. It also supports in-house labels like Bring Green and WakeMake, which have gained a strong following among younger customers for their affordability and quality.
Whether you’re a skincare enthusiast, a traveler seeking the best of K-beauty, or simply someone looking for a reliable self-care stop, Olive Young offers a comprehensive and enjoyable shopping experience that reflects the essence of modern Korean beauty culture.